Globalisation, Media Flows and Saturation Coverage

Week Twos topic-Globalisation, Media Flows and Saturation Coverage, explores the presence, impacts and role of globalisation within our fast paced, modern world. The set readings for this week, “Cultural Dimensions of Globalisation” (Arjuna Appudarai) and “Media and Society” (O’Shaughnessy and Stadler), examine the ideas and role of globalisation within our society extremely well.

Starting with “Cultural Dimensions of Globalisation”, Arjun Appudarai examines the development of globalisation throughout history. A key origin of globalisation, he points out, was the 1500’s-era of maritime expansion by European nations,which allowed them to delve deeper into the world, both geographically and financially. This expansion gave way to colonisation of Africa, Asia and most other parts of the world, which in turn led to imperialism and, coincidentally, early forms of globalisation. This is due to the ability of European nations having unparalleled restrictions to worldwide lands and recscources, which came in the form of rich commodities.

This is leads us to Appudarais other points, such as Global Interactions, which argues how “the central problem of today’s global interactions is the tension between cultural homogenisation and cultural heterogenization.” He goes on to argue that those who argue about Aamericanisation fail to see that various metropolises are brought into new specifies, they tend to become indigenised and prouder of their nationhood, such as music, architecture and food.

The second reading, “Media and Society”, focuses on the role of globalisation and media in regard to the development and relationship with today’s society. The article argues that “Globalisation could lead to the homogenisation of world cultures, or to hybridisation and multiculturalism”. The article also focuses on Marshall McLuhans phrase “The. Global Village”, which encloses the utopian view of globalisation, which suggests that people of the world can be brought closer together by the globalisation of communication, regardless of distance.

A fantastic example of this would be the globalisation of news media communications, which allowed the vast, descriptive and love coverage of the 2011 Japanese tsunami and it’s aftermath across the globe. This created a sense of sympathy and sadness within the “Global Village” for our Japanese brothers and sisters, thus leading to worldwide support and donations.

Therefore, this weeks two readings certainly examine and fantastically delve into Globalisation and Media Flows, expectedly arguing there points and reinforcing the presence and purpose of globalisation within our society today.

Stay Classy UOW,




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