If I asked you whether you wanted to keep your rights and freedoms or to keep your Facebook account active, how many new friends would you add? Because let’s face it, we sell ourselves every single minute of the day. Every time we post a status, or tweet 140 characters or “double-tap” someone’s cereal on Instagram, we further transform ourselves into commodities.
We barely have any “freedoms” or “rights” within much of the sphere of the Internet, even less so within our social media accounts. But do we care? Sure, we know that once a photo is uploaded to Facebook, Mark Zuckerberg owns it. Every time we google something, our twitter advertisements coincidentally advertise eerily similar products for our “recommendation”. Our profiles, which many use to share to show themselves “F—-in’ Wrecked” from the other nights party or how much they hate just about anything, means more to potential employers than the 30-minute interview the two of you just had. Because, interestingly enough, we view those accounts as superficial, social perspective of ourselves, whereas those 30-minute’s face-to-face are more superficial to potential bosses while your account is a more realistic perspective of you.
Paraphrasing William Wallace (aka Mel Gibson, aka Mad Max), we are more willing to give up our freedoms and rights to preserve our 5-minutes of social media fame, especially after our status on Facebook slamming Bachelor Sam for not choosing Heather got 30 Likes- #KeyboardWarrior4Life. So after posting that warrior-like status and achieving temporary self-satisfaction, you see on your Facebook page that “The Bachelor” and “Sam Wood” are Trending (Neal, 2013). This is due to the collection of information of over 1 billion users; social media sites utilize this data to promote and advertise for other companies to specifically target audiences.
The Internet was designed to be a decentralized format for the free-flow and valuable, rich information and interaction. It promotes individual responsibility within the “walled gardens” of the internet-world and is a Libertarian’s paradise of self-control and empowerment. Yet sadly, this idealistic “garden” has grown one too many weeds amongst it’s roses, as we continue to make ourselves valuable rather than value ourselves.
Stay Classy UOW,
Neal, M 2013, ‘Apple Says It Isn’t Interested in Your Data: Here’s What Apple Does and Doesn’t Know About You,’ Motherboard, viewed 12 September 2015, http://motherboard.vice.com/blog/what-apple-does-and-doesnt-know-about-you
Mitew, T 2014, The Feudalisation of the Internet, lecture, DIGC202, Global Networks, University of Wollongong, delivered 12 April